Scott Keith Radford

Scott Radford joined the marketing faculty in 2007 after completing his PhD at the University of Missouri-Columbia. He holds a B.E.D.S. in Architecture (Dalhousie, 1995), a B.A. in Philosophy (University of New Brunswick, 1998), and an MBA (University of New Brunswick, 2003). Before returning to school, Scott lived in Montreal where he was the Director of Advertising for R. Nicholls Distributors - the largest law enforcement distributor in Canada; and then the operations and marketing manager for Collins Safety - a distributor of safety footwear and equipment.

Scott is currently teaching Arts & Culture Marketing, Consumer Behaviour and Foundations of Marketing to undergraduate and graduate students. 

Scott's research focuses on the alignment of consumer's wellbeing with marketing actions. He is specifically interesting in product design, consumption of popular culture, and macromarketing.

Research and Publications

Radford, Scott K. and David M. Hunt (2008), “Marketing, Society, and Government: Reflections on an Undergraduate Elective,” Journal of Macromarketing, 28(2), 192-194

Radford and Bloch (2008) “Yet We Hardly Knew You: A Netnography of Grief and Consumption in Parasocial Relationships”, Administrative Sciences Association of Canada Conference, Halifax NS, May 2008

Radford and Hunt (2006) "When We Practice to Deceive: An Exploration into the Accommodative Role of Deceptive Practices in Market Exchanges", Association for Consumer Research Conference, Orlando



Radford and Sridhar (2005) "All Co-Production is not Created Equal: A Value Congruence Approach for Examining the Degree of Co-Production," with Shrihari Sridhar, American Marketing Association Summer Educators' Conference, San Francisco
 

• Courses